On January 24th Apple reported first quarter results with the highest quarterly revenues and earnings ever. In this article, we look at the product life cycles of the iPod, the iPhone and the iPad. The Corporate Strategist – Apple Product Life Cycles iPod, iPhone, iPad
The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion. The results compare to revenue of $26.74 billion and net quarterly profit of $6 billion in the year-ago quarter.
It is a great result but what happened to the product sales?
The company sold 37 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads an 111 percent unit increase.
The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter and Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.
Tim Cook Apple’s CEO said : “We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs, Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”
For lovers of product life cycles, the Apple product line demonstrates some classic lines. The iPod is on the wane but the future of the iPhone and the iPad look incredibly strong.
In the charts, the performance of the Sony Walkman and the Disk man is compared to that of the iPod in the period from 1980 to 2012.
The second chart outlines the performance of the iPod from launch to the present day with a forecast of future sales up to 2016.
The third chart maps the performance since launch of the iPod, the iPhone and the iPad.
Is this the future path of the iPhone and the iPad. The only problem, latest sales for the iPhone suggest total sales could be off the chart in the current year with sales of 150 million units compared to the 88 million modelled here.