Apple reported earnings for the fourth quarter fiscal year ending September. Boosted by record iPhone sales, Apple beat analysts’ estimates with net profit of $8.47 billion on revenue of $42.12 billion but iPad sales were disappointing.
Having launched the iPhone 6 and 6 Plus late in September, Apple sold 39 million iPhones in the latest, improving 16% over last year. According to CEO Tim Cook, demand for the new iPhones continues to exceed supply by a wide margin. The iPhone is Apple’s most important business by far, accounting for 56% of the company’s revenue over the past three months.
Meanwhile the iPad, previously Apple’s second largest source of revenue, continued the sales slow down. iPad sales were down 13% year-over-year to 12.3 million, Mac sales improved 21% as Apple sold more Macs than ever before in a single quarter (5.5 million). Check out The Apple Case Study.com for the full story in our Dimensions of Strategy Series. Access the results via our financial updates page.
Having launched the iPhone 6 and 6 Plus late in September, Apple sold 39 million iPhones in the latest, improving 16% over last year. According to CEO Tim Cook, demand for the new iPhones continues to exceed supply by a wide margin. The iPhone is Apple’s most important business by far, accounting for 56% of the company’s revenue over the past three months.
Meanwhile the iPad, previously Apple’s second largest source of revenue, continued the sales slow down. iPad sales were down 13% year-over-year to 12.3 million, Mac sales improved 21% as Apple sold more Macs than ever before in a single quarter (5.5 million). Check out The Apple Case Study.com for the full story in our Dimensions of Strategy Series. Access the results via our financial updates page.
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