Having launched the iPhone 6 and 6 Plus late in September, Apple sold 39 million iPhones in the latest, improving 16% over last year. According to CEO Tim Cook, demand for the new iPhones continues to exceed supply by a wide margin. The iPhone is Apple’s most important business by far, accounting for 56% of the company’s revenue over the past three months.
Meanwhile the iPad, previously Apple’s second largest source of revenue, continued the sales slow down. iPad sales were down 13% year-over-year to 12.3 million, Mac sales improved 21% as Apple sold more Macs than ever before in a single quarter (5.5 million). Check out The Apple Case Study.com for the full story in our Dimensions of Strategy Series. Access the results via our financial updates page.